Art Direction, Graphic Design

New Zealand Natural Ice Cream
approached RMIT Master students with a design brief to design digital
advertisements.

The brand identity orbits around
fun, quirky, cheeky, great taste and
experience, natural and connection to
nature in NZ.

Upon intensive market research, I designed three concepts that are represented New Zealand’s nature, the freshness of the Ice Cream ingredients, and some Kiwi humour and slang.

The final designs were selected for a
presentation to the New Zealand Natural Ice Cream marketing team.

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